On Monday, the Golden State Warriors announced that they would be suspending their partnership with FTX, a cryptocurrency company, after their game against the San Antonio Spurs, according to ESPN.Last December, both the Warriors and FTX announced a"first-of-its-kind" cryptocurrency partnership in professional sports where FTX became the team's official cryptocurrency platform and NFT marketplace.
In addition to the cyber marketplace, FTX also had logo placement on the basket pole pads and press table for the Santa Cruz Warriors, the team's minor league affiliate. For its e-sports brands, FTX had its logo virtually placed on the Warriors Gaming Squad court during NBA 2K League games and integrated their digital presence into other live streams.
The final Chase Center promotion was a Jordan Poole bobblehead giveaway at the arena Monday night, which had been in the works months before the company declared bankruptcy last week. All other FTX-related promotions and ads have since been removed. FTX also have several other sports endorsements and partnerships. The company was prominently featured with a patch on Major League Baseball umpire uniforms.
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Warriors join Heat, suspend deal with FTX after cryptocurrency company declares bankruptcyThe Golden State Warriors are suspending their deal with FTX, too.
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