“Guarding the people’s health is also our job as a people, and we must call out tobacco companies for continuing to spread fake information about vape and similar products”
These two ads feature photos of what look like doctors holding either lit cigarettes or packs of them, but another one stands out because it shows a photo of a baby with the supposed quote: “Gee, Dad, you always get the best of everything… even Marlboro!” As in the 1950s ads, these products are called “less harmful” and even beneficial because they can supposedly wean smokers off cigarettes.
The not-so-subliminal message being communicated is that vape and heated tobacco are not unhealthy and may be beneficial in the context of cancer.
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