Mixed martial arts star, Conor McGregor’s main promotions company has been provided with €35.83m in ‘fire-power’ to expand the star's brand across the world.
He said: "An example of this was seen by our mega successful Black Forge Inn pop up in Abu Dhabi for the Formula One Grand Prix.” McGregor Sports and Entertainment Ltd is primarily engaged in production of online news content, promotion and endorsements in the sporting sector. The loss last year at the company followed the company recording profits of €739,239 in 2020 and €533,621 for 2019.McGregor was in the Octagon only twice in 2021 when he lost each bout in January and July to Dustin Poirier via technical knockouts.
The accounts were signed off on November 18th last. McGregor’s long term partner, Dee Devlin is a director of the company along with long time friend of McGregor, Alan Geraghty who also serves as ceo of McGregor Sports and Entertainment.Addressing the firm’s going concern status, a note attached to the accounts states that “the financial statements have been prepared on the going concern basis which assumes that the company will continue in operational existence for the foreseeable future”.
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