Founder of popular hair extension brand headquartered in Dallas has a booming business

Like Yummie’s other clients, the celebrities sporting her pieces are what she calls “Yummy Girls” —or women who want the best for themselves and won’t settle. “She’s going to go out there and get it,” she said.

The first batch of inventory she ordered was 10 hair pieces from Southeast Asia. A few were reserved for the order and the rest were for her, her mom and her sister.Raw sea wavy opulence hair extensions on shown as beauty adviser Samantha Hestand, left, finalizes a cash sale with a customer at Yummy Extensions in Dallas on Nov. 9.

Raw hair wigs and extensions can routinely scale up to $700 in cost, so Yummie said she made sure her products were worth the investment and would be wearable over and over again. “This is the best hair,” she said of the Raw Southeast Asian Wavy extensions she bought. “It’s soft, good quality, that’s going to last.”

But for a lifelong wearer like Mangrum, she’s ready to pay top dollar if her hair looks good. “If it’s quality, I’m more than willing to do it,” she said. When she opened Yummy Extensions, Yummie wanted to address the lack of thorough customer service or guidance in the raw hair market when it comes to helping shoppers find the right texture and product for their hair type.

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