Now They’re Selling Clothes With Prices Pegged To The Stock Market

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Interestingly, the price of Eton's Index Shirt now changes with fluctuation in the stock market.

“The idea that they can engage with an innovative conceptual product, the Index Shirt, allows them to make the right decisions at the right time, withstanding time.”

The concept was created in response to current volatile markets and how this has affected buyers’ decision-making.In a subtle nod to capitalism, the Index Shirt features a bull and bear insignia between the first and second buttons which can be hidden underneath a tie should the wearer choose.

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