Competing in the highly competitive tech market, Airkit is an application development platform start-up that needed support to elevate brand awareness and demand generation. Leveraging Gartner Flex Reprints, the client was able to quickly generate a pipeline of more than $1million and continue to strengthen the brand positioning as an industry thought leader.
Leveraging Gartner Flex Reprints provided the client with the flexibility to quickly respond to market opportunities for different target segments by regularly hosting fresh Gartner research, making it a convenient and cost-effective choice to maximize campaign effectiveness. With Gartner Flex Reprints, the client was also able to leverage Gartner research reports on their owned channels, such as social posts, emails, paid search and blogs, to help them establish credibility with prospects.
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