SJC unveils new look, title in bid to expand name recognition - Silicon Valley Business Journal

San Jose's main airport just got a makeover.

The rebrand — which will be rolled out in airport marketing materials over the next several months — was the result of a series of studies conducted by SJC's New York-based marketing consultant GALE Partners, that found the airport's official title was difficult for travelers in terms of simplicity and searchability, tSJC has had the same logo and branding for the past 30 years, according to officials with SJC's marketing team who hope that the update will boost traffic to and...

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