US Attorney General Merrick Garland is joined by Assistant Attorney General Jonathan Kanter of the Antitrust Division and US Associate Attorney General Vanita Gupta as he speaks during a news conference at the Justice Department in Washington DC to announce a new antitrust lawsuit against Google on Tuesday. – AFPpic: The US Justice Department sued Google on Tuesday for its dominance of the online advertising market, launching a fresh legal battle against the California-based technology giant.
In this latest suit, prosecutors took aim at Google’s extremely profitable advertising business, asking that it be broken up to level the playing field for other companies. “Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the suit added.
The prosecutors said Google “now controls” both the buy and the sell side of the crucial sector, meaning website creators earn less and advertisers pay more, all while innovation is choked by the lack of rivals. Google has denied it is a monopoly, saying rivals in the online ad market include Amazon, Facebook-owner Meta and Microsoft.
The Computer & Communications Industry Association , a big tech lobby, said the lawsuit also failed to take into account offline rivals that include ads in newspapers and on television and radio.
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