AMC Theaters is changing its ticket pricing | CNN Business

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AMC Theaters will begin to charge based on seat location

America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year. Three pricing tiers will soon be offered.

“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, AMC’s chief marketing officer, in a press release. AMC said a seating map will show the adjusted prices and Sightline will only be used on showings after 4 pm. Live theater, such as Broadway, has long been using a similar method of pricing for seats .

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Save your money and stay at home….easy

The only theaters me and my boyfriend go to are the ones with bars and that serve you dinner in recliners anyways. I ain't paying 18 bucks to sit in a crappy theater.

I guess that's good 👍

New normal; Sitting in and empty theater, then another person comes in and sits right next to you.😩 Then you move over a couple of seats for some space, and another person comes in and says you’re sitting in their seat.😫 I really hate going to the movies now

❤️Bianca❤️

CNN should try this business model.

The in person theater industry is dead. And with this? Stick a fork in it.

Pretty soon they’re not going to let us bring in our own snacks 😩

They better change the prices of soda and popcorn!!

One more reason not to go to the theatre.

Prior to the pandemic we loved going to AMCTheatres but there hasn’t been any movies lately that we’ve wanted to see. Now with this genius move, we’ll probably never go again. We’ll soon be referring to AMC like we do to Blockbuster stores…

This isn't gonna lure anyone back to the theatres, ffs.

Good luck getting the 16 year old kid to enforce sitting restrictions on a dark theater when someone switches seats in the middle of the movie

Enjoy losing customers

That will get people going out to the movies again. A great strategy for sure. 🙄🤡

Well, guess we will just have another reason to pirate movies now.

That’s cool. I’ll be looking forward to your soon to come headline: “AMC set to close over half of it’s nationwide theaters”

Just when you thought movie theaters might make a come back…..lol

Not if you are an AMC Rewards member .

If AMC really wants more people in their theaters, they should first try serving corn that doesn't taste like it was popped in motor oil, and garnished with a pound of salt.

The last nail in the coffin.

netflix it is.

Count me out. This is terrible. If you can’t afford the high price you sit in shame down in the front like a second class person. I will never see a movie at AMC again.

I have always the best seat on my couch. For free

This would be ridiculous, and could only lead to less people coming back. AMCTheaters Inflation

Nothing will get people back in movie theaters like pretending it’s an airplane

BREAKING: Democrats are killing our kids at an astonishing rate due to the flow of fentanyl into our country! Killing babies or your kids, it’s all the same to them.

This ‘might’ be good for business…🤔…

People still go to theaters...!?!

Oh goody ,another reason not to go to the movie theaters. With money I’m saving I’ll afford that home theatre in no time.

Just add to the reasons why I’d rather watch a movie from home.

Terrible idea. You thought you were losing money before? Just wait til this is implemented

Rip AMC

Having some highschool kid enforce seat assignments in a movie theater. What could possibly go wrong?

Dumb idea. Just buy a cheap seat and move to a better seat once the movie starts. Unless they will have seat police monitoring you.

여기에CNN방송은 잘모르겠습니다 KAng Chung-Gyu 올립니다.

If there's one thing that's going to encourage me to go a movie theater and have my feet stick to the floor, it's knowing I get to pay extra for a seat almost as good as the one in my living room. Killer idea, guys.

After that Grammy show ..My family and I won't be attending theaters. Screw Hollywood.

and the answer is......... netflix

Hello Chapter 9 AMCTheatres

Biggest rip off of the year so far.

...and yet another reason to avoid the theater...

It's like they're TRYING to sink their business. Did Elon Musk buy them out?

The next Ticketmaster

Been to a theater once in the last three years (to see Roadrunner). Not because of Covid, but because everything Hollywood puts out these days stinks.

Good thing I don’t go to movies anymore.

I get movies free by pirating them

One more nail

Reason 1000 I won’t be going

Those who pay the highest get to sit in front with their back to the screen heckling the peasants

They can suck it!

O no!!!! I wouldn't give Hollyweirdos any of my money anymore with their support for lockdowns mandates and child infatuations!

Can people still jump from one movie to another?

that dont make any sense

that is why my location is home, streaming

New Job opportunities ! The Seat Police !

How do you fight the lack of ticket sales? You increase the the prices to make people think they’re missing out.

AMCTheatres good luck on getting people to attend theaters again. All seats priced the same in their own homes!

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