Liquor before beer: Spirits beat brews in new market data

New figures show that spirits surpassed beer for U.S. market-share supremacy, based on supplier revenues, a spirit industry group announced Thursday.

“Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails in 2022,” Distilled Spirits Council President and CEO Chris Swonger said. Benj Steinman, president of Beer Marketer’s Insights, a leading beer industry trade publication, said the beer industry saw unprecedented growth in the 1970s, growing at a pace of 4% annually. As recently as 2000, beer’s share in the alcohol market was 58%.

“They’ve increased their availability. They’ve increased their ability to advertise. They’ve had a lot of legislative and policy wins that have enabled growth for distilled spirits,” Steinman said.At Baltimore Spirits Company in Maryland, the head distiller and the manager of its cocktail bar said they are pleased with the rise in the consumption of spirits.

“As ubiquitous as beer is. I don’t think anybody could have foreseen whiskey overtaking it,” he said.That trend toward premiumization slowed overall in 2022. But it remained strong because of growth in the tequila/mezcal and American whiskey categories, the Distilled Spirits Council said.

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