Malaysia's healthcare travel industry recorded more than RM1.2bil in revenue in 2022. This successful recovery is due in part to the efforts made by key industry players and stakeholders, which includes the media.
"As a result, the industry saw an encouraging number of healthcare traveller arrivals following the opening of borders in April 2022, signifying healthcare travellers’ trust in Malaysia as a safe and trusted healthcare travel destination, as well as a key indicator for positive industry recovery,” said Mohd Daud Mohd Arif, chief executive officer of Malaysia Healthcare Travel Council in a statement.
Even more efforts are being put in to enhance the industry, like the implementation of a one-stop-portal for healthcare travel and a Health Facilitator Training Programme, to equip international tour and travel agents with the essential knowledge and skills in becoming Malaysia “healthcare agents” abroad.
“Recognising the media’s role in growing and shaping Malaysia’s reputation as a healthcare destination over the past year, we are pleased to announce the return of MTMA, celebrating media’s contributions through excellent journalism and storytelling in promoting Malaysia’s healthcare travel industry,” said Mohd Daud.
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