TV industry asks tech to help build YouTube-killer ad network

Australia’s major free-to-air broadcasters – Seven, Nine and Ten – are gearing up to build an anti-YouTube advertising system that can seamlessly sell and run ads across their different television apps.

The traditionally fierce commercial free-to-air competitors’ goal is to unite what are known as broadcast video on-demand platforms – 9Now, 7plus and 10 Play, making advertising easier and more compelling to buy for big brands. OzTAM has been working on a new “Virtual Australia”, or VOZ, ratings system that is due to launch this year. VOZ will take data from a viewer panel as well as app, computer and smartphone signals to give a cross-platform view of what broadcasters call “total TV”., but building a new ratings system has proven difficult – it has been due to launch multiple times since then.

It is hoped the growth in viewing through apps will offset steadily declining audiences on traditional free-to-air television. New data released by the government on Sunday night found while 59 per cent of Australians watch free-to-air TV through an antenna each week, 53 per cent watch through on-demand apps.

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ESG investment is ‘socialism’ introduced through ‘the back door’: Biden rule blockedThe United States House has voted to block the Biden Administration’s ESG investment rule which seeks to build the idea of corporations around “equity and social governance” instead of profit, says Sky News host Rowan Dean. “ESG investment is another thing that Jim Chalmers was pushing,” he said. “Well in America they’ve gone the other way. The Americans have woken up to this and realised that it’s just pure socialism being introduced through the back door.” Good
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