Passion in telecom devices sparks business success

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Swap Asia Group came to be via need for services, support in distribution. Brought to you by Swap Asia

Swap Asia focuses on bringing value-added services to retailers, manufacturers, and mobile operators.ANDY Tan has always been passionate about telecommunication devices, even during the early days of oversized phones, the size of a one-litre water bottle.

Traditionally, distributors have been box movers with no added value services or support to their customers and manufacturers. In 2014, he secured the Apple iPhone and iPad distribution rights in Malaysia, successfully implemented a supply chain fulfilment contract with a leading operator in Malaysia, and introduced Malaysia's first trade-up and device protection services for an operator.

Even today, the company, which began its distribution business in 2005, continues to innovate and adapt to the demand of the digital age.

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