Spring break signals resurgence of San Antonio travel industry

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Business conventions, fully booked hotels, 'packed' theme parks and airport estimates put tourism at pre-COVID levels.

Families create their own Texas-inspired landscapes using collage art at the Briscoe Western Art Museum on Thursday during spring break.The number of people flying for a spring break vacation is up this year.

Meetings are a hallmark of the San Antonio tourism industry, which is estimated to have a $16 billion annual impact on the local economy, according to a 2021 study by Richard Butler and Mary Stefl of Trinity University. But traditional business travel is evolving. Remote work has led to a new kind of working vacation dubbed “bleisure travel.” But it’s nothing new to the people who market San Antonio as a destination.

That’s despite the fact that travel overall this spring break is expected to be more expensive than last year, according to AAA. “Year round, 70% of our visitation is from within Texas and regional states,” said Gonzalez. “So we capitalize off of that for spring break, obviously, but also when people are not as sure about the economy as they could be.” Bria Woods / San Antonio Report

Robert Thrailkill, vice president of operations for Zachry Hospitality, said he is expecting the hotels he oversees in San Antonio, including the Hilton Palacio del Rio, to be sold out between March 13 and 18.

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