Italy’s road to electric mobility has been featuring substantial setbacks in recent months, and the start of 2023 was no different. With the rest of Europe firmly progressing in its upward trajectory, the land of the most famous supercars seems yet undecided as to its future.This year began with an ongoing theme from the Italian car market. Overall sales were up across the board, with the exception of fully electric cars.
Plug-in hybrids kept their momentum, reaching 6,136 units for 4.7% market share. This was a positive result, with 10% YoY growth in absolute numbers, although it represented a reduced YoY market share due to the stronger rebound by non-electrified powertrains. Overall share of plug-in powertrains thus stopped at 7.3%, a rather low point and far from the already low 8.5% share achieved in January 2022.
Full electric cars scored their first positive monthly run of the year, with 4,914 registrations. While far from being an outstanding result, it marked a substantial 54.7% YoY increase, with a resulting 3.7% market grab, a decent improvement over the previous year’s subpar 2.8%, and even an improvement on the previous month’s measly 2.6%. It’s a reason for cautious optimism after the slow start of the year.
February’s top 10 BEV chart shows how full electric vehicles managed to regain some ground. It is down to one car.
Have a hunch that the median spend on cars in Italy is much lower and this is the underlying reason e.g. model 2 or BYD small car could change the tides
Nothing they can't handle 👊🏼
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