The Business Genius in ‘Air’ Isn’t Michael Jordan

Ben Affleck as Phil Knight in ‘Air.’There’s a scene in thethat should be required viewing for any executive in any line of work.

It’s a conversation between Phil Knight and Sonny Vaccaro, the characters played by Ben Affleck and Matt Damon, in which the Nike co-founder gives his company’s basketball guru the budget to sign a rookie named Michael Jordan. Before they offer him a shoe deal, Knight has one final question for Vaccaro: What’s the name of the sneaker?

I have a pair of air jordans. Uncomfortable. Can’t wear them for more than an outing. Very overrated shoe

Here’s why? It’s about Nike, a business, isn’t it?

Nobody like Tinker hatfield

You mean the movie that obviously a two hour ad is a “business movie?” Cool never woulda thunk.

I’d argue and say it’s more of a “sports marketing” film, an unsung aspect of business and sport.

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