Mark Cuban rejected this 'Shark Tank' company—and said he'd take its ideas to one of its competitors

You don't often see an investor taking an entrepreneur's idea and giving it to a competitor, but that's exactly what Mark Cuban did on Friday's episode of ABC's "Shark Tank."to investors, including Cuban. The company works with more than 600 funeral homes in the United States and Canada to provide mourners with polished stones containing the ashes of their loved ones — a sentimental, "comforting" way to remember them, Crowe said.

But Cuban quickly threw a wrench into those works. "I invested in a company called Eterneva," Cuban told Crowe. "We're a direct competitor with you." Fortunately for Crowe, a couple other investors showed interest in competing with Cuban. The cremation industry seemingly has plenty of room: It'sLori Greiner called Parting Stones "genius," and Kevin O'Leary said the category was right up his alley. "There are two areas I invest in: weddings and death," O'Leary said. "Recession proof."

MakeIt Ripping ideas... how original and unexpected

MakeIt Shine on you crazy diamond

Surprised no one questioned the markup the funeral homes take for this product for no risk. And no dicussion of IP.

Happens...

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