How technology can improve functions at music companies

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In an industry dominated by Spotify and Apple Music, TuneCore continues to strengthen. TuneCore's chief technology and product officer spoke to Insider about how music companies can use technology to transform the industry. Presented by sapbtp.

. She's also responsible for implementing tools, services, and processes that enable TuneCore's employees to"achieve our goals effectively so that we can best represent the interests of independent artists and labels in the music industry."Outridge spoke to Insider about how music companies can use technology in products and internal processes to transform the industry.

When it comes to developing and implementing an effective IT strategy, Outridge said there isn't a"one-size fits all" option. Instead, IT practitioners should consider the specific needs of their company, particularly around its size, number of employees, and products. At TuneCore, Outridge has adopted"continuous product design and execution" principles across product, technology, operations, and support functions.

To create the most impactful products, TuneCore utilizes a dual qualitative and quantitative measurement approach. This entails conducting surveys with business partners and artists, organizing one-on-one customer interviews, launching beta releases of key features in phases, and reviewing automated testing models.

To ensure its IT strategy is a success, TuneCore's engineering team embraces strategies like cross-functional collaboration, a culture of experimentation, and data-driven decision-making that improves internal processes and operational systems.

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