It is the end of an era as Netflix announces they will be ending their DVD-by-mail business. Netflix began its mail-order DVD services in 1998. The success that Netflix had in this area contributed to Blockbuster and other video rental stores being forced to go out of business, along with the success Netflix had via the streaming options they provided. Even as streaming became more widespread and Netflix began producing their own original content, they continued to keep their DVD-by-mail option.
This ends an unprecedented 25-year run and the end of the business model that enabled Netflix to excel in the first place, long before streaming movies and television shows even existed. As for why Netflix is ending their DVD business, they had the following to say in their FAQ:
Netflix: Reload for next time. As for the Streaming Wars…
Wait that was a thing?
WHY?
Wait. Netflix still did DVDs? WhoKnew
And I’m sure they’ll pass on the savings of ending mail-order by lowering their streaming fees. Pause for laughter. I know.
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