SAN FRANCISCO : Tesla's market share in its key California market tumbled in the first quarter of the year despite aggressive price cuts as rivals stepped up, data showed on Friday.
Rivals such as Volkswagen AG, General Motors Co's Chevrolet and Kia Corp increased their market shares in California during the period, although they remain in the single digits each. Tesla CEO Elon Musk's pursuit of Twitter and embrace of Republicans has sparked concerns about Tesla's brand, especially in liberal states like California.
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