Ad flap involving transgender influencer leaves bitter aftertaste for Bud Light and warning for Big Business

Sales of Bud Light, the largest brand for Anheuser-Busch InBev, dropped 17 per cent by value for the week ending April 15, compared with a year ago, according to one industry report.

“Companies will not end the standard business practice of including diverse people in ads and marketing because a small number of loud, fringe anti-LGBTQ activists make noise on social media,” Ms Sarah Kate Ellis, president and CEO of LGBTQ advocacy organisation GLAAD, said in a statement. Mr Vivek Ramaswamy, an entrepreneur and Republican presidential candidate who has campaigned on criticism of corporate progressivism, has raised money off the Bud Light episode, which he argues is emblematic of how top corporate executives are increasingly embracing liberal cultural values at odds with their companies’ consumers.

In an interview in April with right-wing media personality Benny Johnson, Florida Governor Ron DeSantis, who is expected to enter the 2024 presidential race soon, said, “It’s part of a larger thing where corporate America is trying to change our country, trying to change policy, trying to change culture.”

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