, multiplatform network TheGrio and local TV stations, hosted advertisers at a restaurant across from Radio City Music Hall. Allen, who got his start in stand-up comedy, offered frequently unfiltered commentary throughout the event.
TheGrio, which began as a digital brand but has expanded to more than 50 million U.S. households via pay-TV and more on over-the-air broadcast and streaming, was also a key part of the event. Its reach is wider than any other Black-owned network, Allen said, describing it as “the Black CBS,” with education and Black history also close to its core.
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