In 2022, every fashion brand will have to offer a 360° resale option to their clients. This means offering a take-back scheme as well as a pre-loved section on their websites and in-store. The reason: they are now dealing with a different type of customer with new demands.
In addition, a greater awareness of employment conditions in some garment factories has made consumers even more averse to cheap, wear-once fashion. Up to now, brands have been aware of their customers’ drive towards sustainability, but they are only beginning to understand that this represents a fundamental change in the way people want to shop.
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