Miller Lite beer ad ‘misses the market’ with advertisement

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The Daily Telegraph’s Tim Blair says a Miller Lite beer ad has missed the market by shaming some of their old practices.

The Daily Telegraph’s Tim Blair says a Miller Lite beer ad has missed the market by shaming some of their old practices.“If you’re aiming for middle America, which is who they’re trying to repair things with and who they’re trying to reconnect with, you don’t use casual profanity, you don’t swear.

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