Tourism officials to market ‘Pita fever’

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The Tourism Authority of Thailand says Pita would be suitable for the tourism sector because he is popular with younger people.

Charismatic leader: Pita meeting leaders of other parties in Bangkok. — Bloomberg

The Tourism Authority of Thailand said that it is planning to use Pita Limjaroenrat, 42, to charm more tourists to the kingdom by making him a tourism ambassador. Pita, leader of Move Forward, is the candidate of an eight-party coalition to become Thailand’s next prime minister, though some analysts say he still faces a threat from the military-backed parties the coalition annihilated in the May 14 election.

“It would be advantageous if Pita agreed to serve as Thailand’s ambassador for the tourism industry since he possesses the qualities of a key opinion leader,” he said.

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