How TikTok is changing the entertainment business, from books to music

📆 30/05/2023 00.56.00
📰 BusinessInsider

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How TikTok is shaking up the entertainment business and changing power dynamics, according to dozens of authors, comedians, dancers, music-industry professionals, and more

In the comedy world, TikTok has offered a resource for comedians to pay their bills through brand deals and other paid opportunities, while using the app to build a recognizable brand.

Laughs on TikTok can translate into business opportunities elsewhere, be that on the stand-up stage or the SNL writers' room.Zarna Garg "TikTok has opened the world to a whole new type of comic because before, everything was controlled by gatekeepers," Zarna Garg, a TikTok comedian with around 700,000 followers,

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