Target market cap losses hit $15.7 billion, shares approach 52-week low amid woke backlash

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Target’s market cap has fallen over $15.7 billion since backlash to decisions surrounding LGBTQ Pride merchandise caused the stock to fall again on Monday.

Panelists Deroy Murdock and Liz Peek take a closer look at Targets funding of liberal groups on Kudlow.LGBTQ Pride merchandiseTarget’s market value was over $74 billion before the Pride displays made national news, as tracked by Dow Jones Market Data Group.

"Despite the recent stock pressure, we cannot recommend investors buy the stock given these dynamics and now believe the risk, reward is more balanced, but risk is more to the downside near term," he continued. Many Target locations across the country feature massive June Pride month displays on an annual basis.

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