50 Cent's Sire Spirits, which makes Branson Cognac and Le Chemin du Roi Champagne, will now be the official cognac and champagne of the Vegas Golden Knights ... giving 50's brand a presence in the team's arena and on its digital platforms.
In fact, Fiddy was on hand to watch the Golden Knights beat the Florida Panthers in Las Vegas to secure the franchise's first Stanley Cup Tuesday night ... and the team partied with his booze in the locker room after the series-clinching win.
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