Lingerie company to refund thousands of Washingtonians over ‘deceptive' subscriptions

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A lingerie company will return up to $695,000 to 5,700 Washington state residents who were signed up for the online shop's monthly 'VIP membership.'

KOMO News StaffThis photo was used as Exhibit D in a court order against Adore Me, a lingerie company that must pay back Washingtonians and other Americans for deceptive subscription practices, Washington Attorney General Bob Ferguson announced on June 16, 2023. A lingerie company will return up to $695,000 to 5,700 Washington state residents who were signed up for the online shop's monthly "VIP membership.

"Individuals who did not notice the pre-checked box, especially those who made a one-time purchase, may not have known that the company automatically enrolled them into a membership program that charged them monthly fees," Ferguson wrote in a press release. "If individuals asked for their money back, Adore Me made it difficult to receive any money back."

Ferguson said Adore Me's conduct "violated the state’s Consumer Protection Act and constituted unfair or deceptive business practices." “Deceiving Washingtonians into subscriptions they don’t want cheats the consumer and hurts other businesses that play by the rules,” Ferguson said. “I am committed to ending these schemes. If this happened to you, contact my office so we can help.”Ferguson was one of 32 attorneys general in the Adore Me case. Oregon is also involved in the court order.

Washingtonians can choose to receive a cash payout or use the money to purchase apparel from Adore Me, according to Ferguson's office, which filed the court order in Thurston County Superior Court. Ferguson said his office will contact Washington customers affected via email.

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