TIME100 Most Influential Companies 2023: Happiest Baby

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In March, the FDA granted approval to Happiest Baby’s Snoo bassinet, making it the first medical device ever approved to be marketed for infant sleep safety. Why happiestbaby is one of the most influential companies of the year:

), which kills thousands of infants a year.

The “smart sleeper” bassinet keeps babies on their backs—the only sleeping position proven to reduce SIDS risk—and helps them sleep better with automated rocking and shushing. The Snoo costs almost $1,700, but the company recently made it more accessible with rentals for about $5 a day. The FDA approval also means it may soon be eligible for insurance coverage, the way breast pumps are.

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