Circularity is becoming a consideration at several levels of the fashion industry. Swedish brand COS, an elevated offering within the H&M company portfolio, launched its own resale platform in 2020 called COS Resell. The platform was created with the “ambition of extending the lifecycle of preloved clothes,” according to Francesca Lilley, head of sustainability and brand strategy for the London-headquartered company.
In addition to offer a more “circular” shopping option for customers, Lilley says the ambition of the program is to attract even more shoppers to the idea of secondhand.
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