PHL beauty products market to hit $4.7B in 2026 | Andrea E. San Juan

THE Philippines’s beauty and personal care market is seen to reach US$4.7 billion by 2026, according to global market research firm Allied Market Research.

As to these products’ accessibility, the market research firm said they are available to end users through various distribution channels such as supermarkets/hypermarkets, online stores, and specialty stores in the Philippines. The skin care segment’s maximum share in the Philippine market five years ago may be attributable to the “rise in influence of celebrities on young consumers in the Philippines through social media.”

In terms of distribution channel, the report noted that hypermarket/supermarket was the “prominent” distribution channel in 2018. This may be attributed to Filipino consumers’ preference for scanning beauty and personal care products of different types and brands, with store associates assisting consumers in gathering product knowledge to choose the right product.

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