Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy

the Wall Street Journal, generally appeared eager for the new proposals which supporters say could make a dent in tricky, bordering-on deceptive anti-cancellation tactics deployed by cable companies, entertainment sites, gyms, and other businesses who game out ways to make it as difficult as possible to quickly quit a subscription. The News/Media Alliance, a trade group representing publishers, tried to refute those customers in its own comments to the FTC.

In other words, cumbersome, laborious clicks and logins to quit a service are actually there to protect. If those extra “are you sure you want to unsubscribe” alerts did not pop up, or if customers weren’t forced to travel in person to the gym to quit, short-sighted, lizard-brained users might accidentally miss out on a new deal, or a promotion, the companies said.

The trade groups’ view of the landscape appears divorced from the day-to-day realities of many consumers. A

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