The partnership is a major win for Oco, the consumer-facing offshoot of Carbon Upcycling Technologies, a company that specializes in carbon capture and utilization solutions for heavy industry sectors.
Oco takes the solid powder created from its parent company's carbon sequestration process and markets it to brands looking to improve their environmental footprint by incorporating captured carbon material into their products. For a company like Adidas, she said, using captured carbon additives in its shoes is more than just a gimmick. Many inks are made from petroleum-based ingredients, so Oco is offering a way for companies to reimagine their supply chains.
Savilow said her company's long-term vision is to create a “circular economy,” where emissions created in a given product's production can be captured and embedded back into that same product. Adidas' Terrex shoes with the CO2-enhanced ink are expected to be released in the fall, with a retail price of between $80 to $350 a pair, depending on the model.
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