Musk’s announcement caught Twitter employees and users by surprise. At midday Sunday, the company’s webpage on branding still declared: “Our logo is our most recognizable asset. That’s why we’re so protective of it.”, Yaccarino declared that “X is the future state of unlimited interactivity,” including payments and the buying and selling of “goods, services, and opportunities” that will be “powered by AI.
: “Corporate seppuku: destroying your own product or brand. Usually committed by new management in pursuit of cost-savings due to a lack of understanding about the core business or disregard for the customer experience. The result is a massive loss of shareholder value.”
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