said the Mario movie was having a positive impact on the company’s core games business.
“For example, sales are growing for Mario-related merchandise, and there is a slight rise in activity for classic Mario titles that can be played through“In the long term, we think this will become a powerful touch point, turning people who have never really played games before into fans of Mario and Nintendo, and renewing the interest of people who used to play but are taking a break.
“Through our strategy of expanding the number of people who have access to Nintendo IP, we want to bring people in contact with our characters and the worlds depicted in our games, with the goal of continually invigorating our core dedicated video game platform business.”
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