That figure included sales in Canada, where revenue rose, suggesting the slump was isolated to the United States and the subsequent losses on Bud Light may have been even greater.
As a consequence it lost its place as America’s best-selling beer after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev.Credit: @luistejadabostonrealtor/LIFESTYLOGY /TMX The company faced a national backlash in April after sending a commemorative Bud Light can to Mulvaney, a former gay man who now claims to be a woman, who posted it to millions of social media followers, as Breitbart NewsThe move quickly became a public relations meltdown — and sales fiasco — for the brand and its various other partners.
A glass bottling company has reportedly laid off over 600 employees in the wake of the fallout over Bud Light’s Dylan Mulvaney partnership.
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Coors Light brewer benefits from Bud Light's turmoil | CNN BusinessBud Light’s decline is benefiting one of its biggest rivals.
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