What Asia's top potato chip maker learned from a huge supply shortage | CNN Business

  • 📰 CNN
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 95%

Indonesia Berita Berita

Indonesia Berita Terbaru,Indonesia Berita utama

What happens when Asia’s biggest potato chip maker runs out of potatoes? Japanese snack brand Calbee had to learn the hard way.

Extreme weather disruptions and supply chain snags forced the company to hike prices three times last year and rethink how it sources its most important ingredient. “That is our headache,” Calbee CEO Makoto Ehara told CNN in an interview. The issue is critical to the company as it embarks on an ambitious $1 billion turnaround and overseas expansion plan that will see it plow deeper into the world’s top two economies. The humble potato is serious business for the 74-year-old snack maker.

To make matters worse, in late 2021, floods in the US Pacific Northwest stopped ports from operating as usual, making it harder for Calbee to get both potatoes and potato flakes: small, white chunks of dried mashed potatoes used to make Jagarico, its popular line of crispy biscuit sticks. As a result, the company had to suspend sales promotions and new product launches, while accepting higher procurement and shipping costs.

Berita ini telah kami rangkum agar Anda dapat membacanya dengan cepat. Jika Anda tertarik dengan beritanya, Anda dapat membaca teks lengkapnya di sini. Baca lebih lajut:

 /  🏆 4. in İD
 

Terima kasih atas komentar Anda. Komentar Anda akan dipublikasikan setelah ditinjau.

Indonesia Berita Terbaru, Indonesia Berita utama

Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.

How Japanese Nightclubs Are Revolutionizing NFT Industry: Founder of marumaruNFT Spills All SecretsThe founder of marumaruNFT reveals how Japanese nightclubs are revolutionizing the NFT industry by blending real-world culture with the metaverse koichi_koh
Sumber: Utoday_en - 🏆 295. / 63 Baca lebih lajut »