As AI Takes Hold in the Music Business, Make Sure Your Messaging Is Clear (Guest Column)

The music industry certainly finds itself at a pivotal crossroads where music companies will be forced to share their viewpoints on AI with various stakeholders throughout the industry — from artists and songwriters to investors, tech companies, and consumers — all poised to feel AI’s impact. If you are a music company involved in the ever-evolving AI conversation, here are some things to keep in mind while shaping your communications strategy.

pushing the boundaries of musical generative AI, it’s essential for companies to underline that these tools cannot replace songwriters, producers, or artists. Ensuring this message is properly conveyed will be critical as creators of all sizes are becoming increasingly worried about the impact AI could have on their livelihood. For example, afound an overwhelming 73% of producers express concern that AI music generators could replace human music producers to some degree.

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