American chain Subway is one of the largest restaurant franchisers in India, with around 800 outlets. They now charge 30 rupees extra for the cheese slice in most sandwiches, but are offering a free “cheezy” sauce instead. Rising prices for ingredients, including dairy products, have put global fast food chains in India under pressure to trim costs while keeping customers satisfied.
Subway has “replaced the cheese slice with liquid cheese blend … You just lost a loyal customer,” one unimpressed customer, Sumit Arora, wrote on X, the social media platform formerly known as Twitter. A Subway store manager in New Delhi told Reuters the new cheese sauce costs 400 rupees per kilogram. Market prices show cheese slices typically cost around 700 rupees per kilogram. A cheese slice, said Culinary Brands’ marketing head Mayur Hola, “can be added on at a small cost.
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