How a Global Brewing Company Explored the Cannabis Market

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HBR On Strategy: How a Global Brewing Company Explored the Cannabis MarketIn this episode of HBR On Strategy, Harvard Business School senior lecturer Derek van Bever and former lecturer Stephen P discuss how a global brewing company tackled the challenge of exploring the cannabis market while leveraging its existing strengths and leadership position.
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Bud Light owner Anheuser-Busch to sell eight labels to cannabis companyAnheuser-Busch, the owner of Bud Light and several other beer brands, is selling off eight of its labels to Tilray Brands, a cannabis company based in New York City. The eight labels the company will purchase from Anheuser-Busch include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
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