counselors should warn people who have recently quit about the impact that marketing materials can have on their efforts to quit, Huang said.
"Most people aren't aware that direct mail and email marketing are among the most important ways for tobacco companies to reach current and potential smokers, but it's still a very important public health issue," he said. "In addition to interventions and treatments that help people manage nicotine cravings, policies that prohibit the distribution of tobacco coupons could help more people successfully quit.”.
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