It was announced in June that the lifestyle shop would be opening in the city's Victoria Square. Now signage has gone up informing shoppers that the store will open in December.
The new regional debut store will be located on the lower ground level at Victoria Square, covering a total 4,900 sq ft, trading from 2,700 sq ft, alongside Reiss, Ted Baker, and Sweaty Betty. Speaking at the time, Sarah King , Director of Property at The White Company added: “The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans.
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