Outgoing Amazon exec says company may start charging for Alexa in the future

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An outgoing Amazon executive has revealed that Amazon could start charging a subscription fee for some Alexa features.

that he “absolutely” believes Amazon could start charging a subscription fee for its Alexa assistant, blaming the cost of training and running generative AI models.

Amazon plans to offer additional smart AI features on its Alexa products, which would explain why additional training and other AI models are involved. Limp also added that it is likely that the current iteration of Alexa would remain free, with a more “premium” option being available that has more advanced capabilities and features.Generative AI, and AI as a whole, has been taking the world by storm.

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