Unlocking CX Value: Harnessing the Power of Artificial Intelligence - IT News Africa | Business Technology, Telecoms and Startup News

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Although AI will play an increasing role in how organizations improve customer service, it is unlikely for the foreseeable future that AI...

Although AI will play an increasing role in how organizations improve customer service, it is unlikely for the foreseeable future that AI will have the ability to completely replace humans. There are, however, significant gains to be made by supplementing contact center agents’ efforts with AI rather than looking at replacing the human touch.

AI technologies can also analyze vast amounts of customer data in real time, identifying patterns, trends, and customer sentiment. Integrating AI into contact center operations can provide organizations with valuable insights into customer preferences, behavior, and pain points. These insights can be used to improve products, services, and processes and train AI systems and human agents to deliver more personalized and effective customer interactions.

Customer queries can often be unpredictable and involve unique situations or edge cases. AI systems, designed to handle common scenarios and frequently asked questions, may struggle to grasp the full context of the query, especially when it involves ambiguous or complex information, and may provide generic or inaccurate answers.

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