and cloud computing to drive growth, streamline operations and increase our competitive edge. Its impact can be seen across every industry, driven by the growth in online business and the ongoing digitization of business and society.
For example, manufacturing businesses create products from raw materials, distribute them to retailers and customers, and generate revenue from sales. The model includes steps taken to drive efficiency throughout the manufacturing and distribution operations and create demand for its products through marketing.
As a result, traditional retailers like Walmart and Tesco have invested heavily in leveraging digital technologies to enhance customer experiences, streamline their own supply chain operations and create omnichannel customer services. Collectively, these transformations are sometimes called industry 4.0, – referring to them effectively constituting the fourth stage of the Industrial Revolution, following mechanization, electrification and computerization.
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