A brand new immersive retail experience from Wesgro has opened up at Cape Town’s V&A Waterfront. Here are the details…The proudly South African ‘Made in the Cape Market’ recently launched at the V&A Waterfront on 6 October, a new initiative from Wesgro – the official tourism, trade and investment promotion agency for the Western Cape.
The market will bring to life the stories of the people, processes and place that make the Western Cape such a unique region, and a sought-after source market for goods and services, Wesgro said inThe initiative combines audio, visual and tangible elements, which are then brought to life through augmented reality, to provide an immersive retail experience for shoppers.
“The Made in the Cape brand reinforces values that underpin the Western Cape’s products and services. Through meticulously crafted miniature stage sets, shoppers are given a glimpse into what goes into the products available for purchase, who is behind the craft and why it’s geographically significant.” Chief Marketing and Innovation Officer, Jean Scheltema said.
“Via prompts at each scene, they’re encouraged to take out their mobile phones and scan the stage sets, where captivating stories are brought to life through augmented reality, reinforcing that if it comes from the Cape, you can expect quality and sustainability,” Scheltema added.The answer lies in the people, process, and place🌍.The market is located outside the H&M and Havaianas stores, providing maximum exposure of all products, and everyone is welcome to check it out.
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