ICHEON, South Korea — As K-pop and K-drama gained immense global popularity, so has soju, the iconic beverage often considered South Korea’s national drink.
So how can consumers distinguish between authentic soju from copycat beverages? The answer, at least in the case of Jinro, lies in the “quality” of the drink’s taste and bottle label. As proof of its popularity in South Korea and internationally, earlier this year, Jinro topped Drinks International’s The Millionaires’ Club list, having sold more than 100 million nine-liter cases in 2022.
HiteJinro has been exporting soju to the Philippines since the 1980s through local distributors before establishing a local subsidiary in 2019. Its products include the Chamisul line and a number of fruit-flavored soju.
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