How the East 81st Deli Chicken Salad Video Changed the Lives of the Business and Star, One Year Later

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It's a never-ending source of confusion for Tenisha Godfrey how 34 words changed her life forever. The video, as most of us know, is excruciatingly simple: Godfrey, standing at the counter of the East 81st Deli, on August 28, 2022, tells TikTok what she's eating.

Tenisha Godfrey, the 40-year-old star of the 'It's a Chicken Salad' TikTok meme, at a café off Superior Ave. in October. Godfrey is pursuing trademark rights to her slogans from the video that made her popular on social media.standing at the counter of the East 81st Deli

After all, in the months following the viral fame and attendant news coverage, the Lizzo bump last October, Godfrey's bespoke merchandise line, gifts from Telfar and Yitty, and her own"It's a Chicken Salad" promo with Weight Watchers, Godfrey knew she had to claim ownership over her"likeness" , before corporate America and the influencer elite did.

She now sees herself as a promoter of Cleveland restaurants that may not often get the social media glance they deserve. dropped by and expressed surprise at the neighborhood's lack of, well, glamour."They're probably thinking, like, 'Oh, this girl got us in the hood,'" she said."And I'm like, 'Yes, you're in the hood, baby. This is not Bay Village. You are on Superior.

"I can say that I'm now driving a $100,000 car," Herbawi said, smoking a cigarette in his parking lot in October. A few feet away is a graffiti-style sign advertising the deli, with"It's A Chicken Salad, The 81st Way" painted under it. In the empty lot to the east, Herbawi's planning an expansion, a kind of Brooklyn-style deli, with a matching clothing store on the other side of Superior."It'll bring us triple the amount," Herbawi said.

After his cigarette, Herbawi walked inside to assemble yet another TikTok Salad for a customer sold on the hype. He added the croutons and the Ranch and house dressing dressing in a diagonal. Then goes on the banana peppers, the jalapeños, the meaty chicken Herbawi reheats in the microwave.

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