Investment as a Service: Table Stakes for the Next Crypto Cycle

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Colton Dillion is the CEO of Hedgehog, a crypto robo-adviser and portfolio manager.

Bear markets are for building. The firms that manage to survive this protracted drawdown will position themselves to take advantage of the next bull run, whenever it may come. Through this process of competitive preparation, features that were cutting-edge in the last cycle become table stakes for the next one.

Furthermore, 65% of Gen Z investors use financial apps, and pay heed to their guidance:"Of those who have received suggestions from an app, 67% said the suggestions influenced them to make a particular investment, trade or purchase."“Investment as a service” crypto platforms that take cues from the curated experiences offered by TradFi giants like Vanguard will be able to welcome the next generation to a home base for wealth development.

Unfortunately, early forays into this arena have been stymied by Uncle Sam’s giant wagging finger. U.S. crypto exchanges can no longer offer debt-based yield services like the erstwhileThere is, however, a compliant path forward. One that involves proactively playing nice with the Securities and Exchange Commission and relying on. Commingling customer funds in large digital asset baskets is a non-starter, as it securitizes the underlying assets.

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